Conclusion

In conclusion it has made itself evident that fame ideologies are present in Kim Kardashian Hollywood and the spaces it occupies (social media and YouTube especially). Participatory culture plays a key part in spreading those fame ideologies as do media gate keepers, which promote the game across platform. In multi platform media I feel it is impossible to avoid ideologies as they play such a key part in media and societies. It is also arguable that these ideologies have helped raise popularity of Kardashian and her game. The other major platforms Kim occupies have also accepted Kardashians’ game and ideologies for example in Keeping Up with the Kardashians the game has a large feature in the reality show. This proves my original point that participatory culture is shaped by ideologies of fans across spaces. It has been shown that through the ideologies promoted in Kim K Hollywood, Kim’s TV and social medias translated through to fans and users which they in turn present themselves. However I feel that media icons such as Kim shape participatory culture and ideology much less in recent times, as there is a decrease in distance between the consumer and producer. The rise of the consumer and rise and multi platform media has meant that users nowadays are less “in touch” with bourgeois ideologies and are more likely to become part of the “avant-garde”, who revolt against ideologies. Ideologies ultimately are very present in multi platform media and help shape popularity and users into what they are today.

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